Last Updated: February 27th, 2026
Platinum Storage Group (“Platinum Storage Group,” “we,” “us,” or “our”) operates https://platinumstorage.com (the “Website”) and provides self-storage development, acquisition, and management services (the “Services”).
This Privacy Policy describes how we collect, use, disclose, and protect personal information when you visit our Website, use our web chat or forms, subscribe to marketing communications, call us, or otherwise communicate with us. If there is a conflict between any other terms and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of personal information.
By accessing or using the Website or communicating with us, you acknowledge that you have read and understand this Privacy Policy.
1) Personal Information We Collect
“Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) with a particular person. Personal information does not include information that is aggregated or de-identified so it cannot reasonably be linked to a particular person.
We may collect the following categories of personal information, depending on how you interact with us:
A. Information you provide to us
- Contact and professional information (e.g., name, company name, title, phone number, email address, mailing address).
- Inquiry and communications information (e.g., information you submit through our web chat, website forms, email, or other communications with us).
- Marketing and subscription information (e.g., your preferences related to receiving marketing emails or other updates).
- Business and project information you choose to share related to development, acquisition, and management inquiries (e.g., property details and operational information).
B. Call and SMS-related information
- Call information (e.g., phone number, call time/date, duration, call routing, and attribution source).
- Call recordings and transcripts may be collected where enabled and permitted by law.
C. Information collected automatically
When you visit our Website, we and our service providers may automatically collect:
- Device and online identifiers (e.g., IP address, cookie identifiers, browser type, device type, operating system).
- Usage information (e.g., pages viewed, links clicked, referring/exit pages, and interaction patterns).
D. Information received from others
We may receive personal information from:
- Service providers that support our Website, analytics, communications, and marketing tools (described below).
- Business partners, referral sources, or public sources consistent with applicable law.
Important note about documents sent outside the Website: In some cases, after you initiate contact, you may choose to send us documents (including storage property reporting or financials) by email rather than through the Website. We treat information received in that manner in accordance with this Privacy Policy.
2) Cookies, Analytics, and Similar Technologies
We and our service providers use cookies, pixels, and similar technologies to operate the Website, enable functionality (including web chat), understand usage, improve performance, and support marketing.
Tools we use may include:
- HubSpot (web chat, forms/CRM functionality, and marketing tools). HubSpot may use cookies or similar technologies to enable chat, manage communications, track interactions, and support marketing campaigns.
- Google Analytics to help us understand Website traffic and usage. Google Analytics may collect information such as your IP address, device identifiers, and on-site activity. Learn more about how Google uses information at: https://policies.google.com/technologies/partner-sites. You can opt out of Google Analytics by using the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout.
- CallRail (call tracking and attribution). CallRail may use cookies or similar technologies to help attribute calls and leads to marketing sources and website sessions. CallRail may also support call recording and transcription where enabled.
- Google Ads (coming soon). When enabled, we may use Google Ads conversion tracking and related technologies to measure ad performance and improve our marketing.
Your choices: You can control cookies through your browser settings and may be able to limit certain tracking through device or browser controls. If you disable cookies, some features (including web chat and certain form functionality) may not function properly.
3) How We Use Personal Information
We may use personal information for the following business purposes:
- To operate the Website and provide the Services, including responding to requests and inquiries.
- To communicate with you, including responding via email, phone, and web chat, and maintaining our business relationship.
- To evaluate and pursue development, acquisition, and management opportunities, including internal review and due diligence activities.
- To send marketing and promotional communications, such as newsletters or updates about our services, where permitted by law and consistent with your preferences.
- To personalize and improve our marketing, including understanding which channels drive engagement and inquiries.
- To track and measure performance, including website analytics and lead attribution (e.g., understanding which campaigns, sources, or pages result in calls or form submissions).
- For quality assurance, training, and internal business purposes, including reviewing call recordings/transcripts where enabled and permitted by law.
- For security and fraud prevention, including monitoring for suspicious activity and protecting the Website and our systems.
- To comply with law and enforce our policies, including responding to lawful requests and protecting our rights.
4) How We Disclose Personal Information
We may disclose personal information for legitimate business purposes as follows:
A. Service providers (processors)
We may share personal information with vendors that perform services on our behalf, such as:
- HubSpot (CRM, web chat, marketing communications, and related tools)
- Website hosting and WordPress-related service providers (including form plugins and technical support)
- Google Analytics (website analytics)
- CallRail (call tracking, attribution, and where enabled, call recording/transcription functionality)
- Advertising and measurement providers, including Google Ads (once enabled) and related tools for campaign measurement
These providers are authorized to use personal information only as needed to provide services to us.
B. Third parties you choose to interact with
If you click links to third-party sites (including our investor management portal provider IMS), your interaction with those third-party sites is governed by their terms and privacy practices.
C. Legal and compliance
We may disclose personal information to comply with applicable law or legal process, respond to lawful requests, protect our rights and property, enforce our agreements, and help maintain the safety and security of our Website and users.
D. Business transfers
We may disclose personal information in connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of company assets.
No sale of personal information: We do not sell your personal information.
SMS marketing disclosure: Phone numbers collected for SMS consent will not be shared with third parties for their marketing purposes.
5) Marketing Communications
If you subscribe to receive marketing emails from us, you may unsubscribe at any time using the unsubscribe link in our emails. Even if you opt out of marketing communications, we may still send non-promotional messages, such as responding to your inquiries or providing important administrative notices.
6) Call Recording and Transcription
Calls may be recorded and/or transcribed for quality assurance, training, and business purposes, where permitted by law. If you do not want a call recorded, you may choose to communicate with us via email or ask for alternative options.
7) Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure. We cannot guarantee absolute security.
8) Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to respond to inquiries, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods may vary depending on the nature of the information and the context of our relationship.
9) Third-Party Websites and Investor Portal (IMS)
The Website may link to third-party websites or services that we do not control, including an investor management portal hosted by IMS. If you follow these links, you will leave our Website and will be subject to the third party’s privacy policy and terms. We are not responsible for the privacy or security practices of third-party sites.
10) Your Privacy Rights and Choices
Depending on where you live, you may have certain rights regarding your personal information, which may include:
- the right to access/know what personal information we maintain about you;
- the right to request correction of inaccurate personal information;
- the right to request deletion of certain personal information;
- the right to receive a copy of certain personal information (portability);
- the right to opt out of certain processing where required by law.
To exercise rights (where applicable), contact us using the information in the “Contact Us” section. We may need to verify your identity before processing requests. We will not discriminate against you for exercising your rights.
11) International Visitors
If you access the Website from outside the United States, please note that your personal information may be transferred to, stored, and processed in the United States or other jurisdictions where we or our service providers operate. Data protection laws may differ from those in your jurisdiction.
12) Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will post the updated Privacy Policy on this page and revise the “Last Updated” date.
13) Contact Us
If you have questions about this Privacy Policy or our privacy practices, or would like to submit a privacy request, please contact:
Platinum Storage Group
Email: info@platinumstorage.com
Phone: (855) 372.8292
Mailing Address: 4920 Campus Drive, Suite A, Newport Beach, CA 92660