Platinum synthesizes cutting-edge technology, data analytics and our extensive storage experience to underwrite opportunities. We understand the importance of validating market and property level information while utilizing data and analytics to ensure each new investment meets our strict investment criteria.
Our team creates opportunities for new acquisitions, identifying properties where our tech and marketing layer can create immediate upside.
We use our platform to identify established storage facilities that have not kept up with the perpetual state of change in our industry or integrated the operational tools necessary to be successful.
Platinum focuses on identifying properties with operational upside. The fragmented nature of the self-storage industry has enabled sophisticated, tech-powered operators to strategically add value to facilities that lack the digital tools customers now expect. These tools include an omnichannel rental experience where potential tenants can choose how and when they research and rent their space from any device at any time. Operators who do not meet these expectations are unlikely to achieve desired occupancy and income standards. Platinum is skilled at identifying properties that are under-managed from a technology and customer experience perspective. We are able to quickly deploy our property and marketing tech on the asset to compete in this new environment, therefore driving more income to the bottom line.
This strategy includes either acquiring a property with expansion potential or simply repositioning the asset operationally after takeover. In addition to our management expertise, we also focus on creating value through strategic acquisitions nationwide. By leveraging our relationships with owners, brokers and lending institutions, we are able to identify unique opportunities and provide risk adjusted returns for our capital partners.