Now is more important than ever to build the right buildings in the right markets. While location continues to be critical to the success of any new project, the building’s design enables technology that can be seamlessly implemented into the physical architecture. This requires that buildings are designed for automated systems, keyless entry and IOT (internet of things) devices that will serve as the digital backbone of these assets—allowing operators to provide a harmonious transition from a online or digital rental to a physical move-in. In addition, these important tools offer powerful insights to operators on how their buildings are being used and how they can be adjusted to better serve tenants. The automation of these buildings will be also be a long-lasting source of efficiency improvements, competitive advantage and cost mitigation for operators.
Platinum has built a proprietary, data-based approach to identifying underserved markets throughout the U.S. We source multiple channels of marketing, pricing and product data, while targeting sub-markets that are underserved by square footage, product type, or both. In addition to our data-based approach, Platinum relies heavily on a national network of industry professionals to validate our findings on the ground as well as support a project from purchase to entitlement. Our team specializes in navigating the complex entitlement process while working with the community to ensure that we build projects that conform to the unique architectural style of each city and meet the needs of the surround community. Furthermore, we work to limit the impact of our stores through design, operational standards and the addition of green technologies. Opportunities that meet our strict due diligence criteria eventually become state-of-the-art projects that are positioned for long-term competitive advantage in their market.